TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
AU  - Agnihotri, Prafulla 
TI  - Principles of Marketing
SN  - 9789352865611
U1  - 658.8 22
PY  - 2018/// [2021]
CY  - Uttar Pradesh, India
PB  - Pearson
KW  - Marketing
KW  - BBA
KW  - Business Administration
N1  - Includes Bibliographical References & Index; BBA
ER  -