TY  - BOOK
AU  - Zeithaml, Valarie A. 
AU  - Bitner, Mary Jo 
AU  - Gremler, Dwayne D. 
AU  - Pandit, Ajay
TI  - Services Marketing: integrating customer focus across the firm 
SN  - 9789353160777
U1  - 658.8 22
PY  - 2019/// [2022]
CY  - Chennai, India
PB  - McGraw Hill Education
KW  - Marketing
KW  - Service Marketing
KW  - Consumer Services
KW  - BBA
KW  - Business Administration
N1  - Includes Bibliographical References & Index; BBA
ER  -