TY  - BOOK
AU  - Gerard J. Tellis
AU  - ,
TI  - Effective Advertising: Understanding When, How, and Why Advertising Works
SN  - 8178293706
U1  - 659. 1 TEE 
PY  - 2004///
CY  - NULL
PB  - Response Books- New Delhi
KW  - Advertising
N1  - AD- BBA
ER  -