TY  - BOOK
AU  - Tom Altstiel
AU  - ,
TI  - Advertising Strategy: creative tactics from the outside/in
SN  - 1412917964
U1  - 659. 1 ALA 
PY  - 2006///
CY  - NULL
PB  - Sage
KW  - Advertising
N1  - AD- BBA
ER  -