TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane 
AU  - Koshy, Abraham 
AU  - Jha, Mithileshwar
TI  - Marketing  Management: : a South Asian perspective 
SN  - 9788131767160
U1  - 658.8  22
PY  - 2013///
CY  - New Dehli
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Marketing Management
KW  - BBA
KW  - Business Administration
N1  - Includes Bibliographical References and Index; BBA
ER  -