TY  - BOOK
AU  - Joseph Buchman, Charles Warner
AU  - ,
TI  - Media selling: broadcast, cable, print, and interactive
SN  - 812290176X
U1  - 070. 19 WAM 
PY  - 2004///
CY  - NULL
PB  - Surjeet Publications
KW  - Broadcast Journalism/ Selling-Broadcast advertising/ Advertising, Newspaper/ Advertising, Magazine/ Advertising, Outdoor
N1  - Media- MSJ
ER  -