TY  - BOOK
AU  - Frank R. Kardes
AU  - ,
TI  - Consumer Behavior and Managerial Decision Making
SN  - 8120322215
U1  - 658. 8342 KAC 
PY  - 2002///
CY  - NULL
PB  - Prentice Hall of India
KW  - Consumer behavior/ Decision making
N1  - BBA
ER  -