TY  - BOOK
AU  - E. Jerome Mccarthy, William D. Perreault
AU  - ,
TI  - Essentials of marketing (with CD): A global managerial approach
SN  - 0072935898
U1  - 658 . 8  PEE 
PY  - 0000///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Mark- BBA
ER  -