TY  - BOOK
AU  - Isabelle Szmigin
AU  - ,
TI  - Understanding the consumer
SN  - 8178293323
U1  - 658 . 8  SZU 
PY  - 2003///
CY  - New Delhi
PB  - Response Books- New Delhi
KW  - Consumers/ consumer behavior
N1  - BBA
ER  -