TY  - BOOK
AU  - Sanal Kumar Velayudhan
AU  - ,
TI  - Rural Marketing: Targeting the non-urban consumer
SN  - 0761995668
U1  - 658 . 870954  VER 
PY  - 2002///
CY  - New Delhi
PB  - Response Books- New Delhi
KW  - Marketing -India/ consumer behavior- India/ India - rural conditions
N1  - Mark- BBA
ER  -