TY  - BOOK
AU  - W. Ronald Lane
AU  - Karen Whitehill King,J. Thomas Russell
TI  - Advertising Procedure: Kleppner's 
SN  - 9788131719558
U1  - 659.1  22
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - Advertising
N1  - Includes Index; AD- BBA
ER  -