TY  - BOOK
AU  - Jack Trout
AU  - ,
TI  - In Search of the Obvious: The antidote for todays marketing mess
SN  - 9780470288597    
U1  - 658.8 TRI 
PY  - 2008///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Marketing/ Advertising- Brand name products
N1  - Includes Index; Mark- BBA
ER  -