Nigel F. Piercy, David W. Cravens <br/><br/>
Strategic Marketing   

 - 8th Ed.                                            
 - Singapore  McGraw-Hill  2006 
 - 726 p.       
<br/><br/>
<br/><br/><label>ISBN: </label>0071244328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658 . 802  CRS  /