TY  - BOOK
AU  - Philip Kotler
AU  - Gary Armstrong,Prafulla Y. Agnihotri
TI  - Principles of Marketing: A South Asian Perspective
SN  - 9788131731017
U1  - 658.8 KOP 
PY  - 2013///
CY  - Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes Bibliographical References and Index; Mark- BBA
ER  -