TY  - BOOK
AU  - Satish Batra, S. H. H. Kazmi
AU  - ,
TI  - Advertising and sales promotion 
SN  - 8174463941
U1  - 659 . 1  KAA 
PY  - 2004///
CY  - New Delhi
PB  - Excel Books
KW  - advertising / sales promotion/ marketing management
N1  - AD- BBA
ER  -