TY  - BOOK
AU  - Philip Kotler
AU  - Kevin Lane Keller,Abraham Koshy, Mithileshwar Jha
TI  - Marketing  Management
SN  - 978-81-317-9716-0
U1  - 658. 8 KOM 
PY  - 2006///, 2013
CY  - New Dehli
PB  - Prentice Hall of India, Pearson Education
KW  - Marketing  Management
N1  - Includes Index; Mark- BBA
ER  -