TY  - BOOK
AU  - William D. Perreault, E. Jerome Mccarthy
AU  - ,
TI  - Applications in basic marketing : Clippings from the popular business press 2004-05,2005-06
SN  - 0072864702
U1  - 658 . 8  PEA 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Mark- BBA
ER  -