TY  - BOOK
AU  - Jagdish N. Sheth, Atul Parvatiyar
AU  - ,
TI  - Handbook of relationship marketing
SN  - 8178291045
U1  - 658 . 8  SHH 
PY  - 2002///
CY  - New delhi
PB  - Response Books- New Delhi
KW  - Relationship marketing
N1  - Mark- BBA
ER  -