TY  - BOOK
AU  - Jagdeep Kapoor
AU  - ,
TI  - 24 Brand mantras: finding a place in the minds and hearts of consumers
SN  - 0761995250
U1  - 658 . 827  KAB 
PY  - 2001///
CY  - New Delhi
PB  - Response Books- New Delhi
KW  - Production management/ Brand name products/ customer relations/ twenty-four brabd mantras
N1  - Mark- BBA
ER  -