TY  - BOOK
AU  - Jagdeep Kapoor
AU  - ,
TI  - 18 Brand astras: Using brand abilities as weapons for crisp brand building
SN  - 0761996567
U1  - 658 . 827  KAB 
PY  - 2003///
CY  - New Delhi
PB  - Response Books- New Delhi
KW  - Brandname products-management/ customer relations- marketing
N1  - Mark- BBA
ER  -