TY  - BOOK
AU  - Jay H. Heyman
AU  - ,
TI  - All you Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results
SN  - 978-0-470-23791-5
U1  - 658.8 HEA 
PY  - 2008///
CY  - New Jersey 
PB  - John Wiley & Sons.
KW  - Marketing/ Advertising/ Small Business- Marketing
N1  - Mark-BBA
ER  -