TY  - BOOK
AU  - David J. Luck
AU  - Ronald S. Rubin,
TI  - Marketing Research
SN  - 8120304845
U1  - 658. 83 LUM 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing Research Management
N1  - Includes Index; Mark- BBA
ER  -