TY  - BOOK
AU  - William Wells
AU  - ,
TI  - Advertising Principles and Practice
SN  - 8120326121
U1  - 659. 1 WEA 
PY  - 2003///
CY  - NULL
PB  - Prentice Hall of India
KW  - Advertising
N1  - AD-MSJ
ER  -