TY  - BOOK
AU  - Michael A. Belch, George E. Belch
AU  - ,
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9781259026850
U1  - 659. 1 BEA 
PY  - 2003///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Advertising/ Sales promotion/ Communication in marketing
N1  - AD- BBA
ER  -