TY - BOOK AU - Vilanilam,J.V. AU - Varghese,A.K. TI - Advertising basics!: : a resource guide for beginners SN - 9788178293301 U1 - 659.1 22 PY - 2004/// CY - New Delhi PB - Sage Publications KW - Media Studies KW - Advertising N1 - Advertising- BBA ER -