TY  - BOOK
AU  - Anand Bhaskar Halve
AU  - ,
TI  - Planning for Power Advertising: A user's manual for students and practitioners
SN  - 0761933549
U1  - 659. 1 HAP 
PY  - 2006///
CY  - India
PB  - Response Books- New Delhi
KW  - Advertising/ Advertising- India
N1  - AD- BBA
ER  -