TY  - BOOK
AU  - Kevin Lane Keller
AU  - ,
TI  - Best Practice Cases in Branding: Lessons from the world's strongest brands
SN  - 9788131721155
U1  - 658.8 KEB 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education 
KW  - Branding , Marketing
N1  - Mark- BBA
ER  -