TY  - BOOK
AU  - Monle Lee
AU  - Carla Johnson,
TI  - Principles of Advertising: A Global Perspective
SN  - 8130904748
U1  - 659. 1 LEP 
PY  - 2007///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Advertising
N1  - AD-MSJ
ER  -