TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John C.
AU  - Aaker,David A.
TI  - Advertising management
SN  - 81 203 1219 8
U1  - 659.1  22
PY  - 1996/// [2001]
CY  - New Delhi
PB  - prentice Hall of India
KW  - Management
KW  - Advertising
N1  - Includes Index; Management - BBA
ER  -