TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
AU  - Kumar,S.Ramesh
TI  - Consumer Behavior
SN  - 9789332555099
U1  - 658.8342 22
PY  - 2016/// [2018]
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Consumer Behavior
KW  - Communication
KW  - Motivation Research
N1  - Includes Index; Marketing-BBA
ER  -