TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 9789332558472
U1  - 658.8 22
PY  - 2016/// [2017]
CY  - Uttar Pradesh, India
PB  - Pearson India Education.
KW  - Marketing
N1  - Includes Index; Marketing- BBA
ER  -