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101. BOOK
24 Brand mantras finding a place in the minds and hearts of consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2001
Availability: Items available for loan: ULAB Library (5)Call number: 658 . 827 KAB, ...

102. BOOK
18 Brand astras Using brand abilities as weapons for crisp brand building by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2003
Availability: Items available for loan: ULAB Library (5)Call number: 658 . 827 KAB, ...

103. BOOK
E-Commerce The Cutting Edge of Business by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw-Hill
Availability: Items available for loan: ULAB Library (11)Call number: 381.142 BAE, ...

104. BOOK
Analog And Digital Communication Systems by
Edition: 3rd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice
Availability: Items available for loan: ULAB Library (6)Call number: 621.382 ROA, ...

105. BOOK
Body Language : A Guide for Professionals by
Edition: 2nd,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL Response Books- New Delhi 2000
Availability: Items available for loan: ULAB Library (4)Call number: 302. 2 LEB, ... Not available: ULAB Library: Checked out (1).

106. BOOK
Animal Nutrition and Feeding Practices by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Vikas 1999
Availability: Items available for loan: ULAB Library (1)Call number: 636.085 RAA. Not available: ULAB Library: Withdrawn (4).

107. BOOK
Labour and change Essays on globalization, technological change and labour in india by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2003
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 406, ...

108. BOOK
Riders to the sea and the play boy of the western world by
Edition: 21th ed,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2006
Availability: Items available for loan: ULAB Library (3)Call number: 822 SYR, ...

109. BOOK
Macbeth : (Viva Modern Critical Interpretations) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Viva Books
Availability: Items available for loan: ULAB Library (2)Call number: 822.33TS SHM, ...

110. BOOK
Communication Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL A.P.H New Delhi 1999
Availability: Items available for loan: ULAB Library (3)Call number: 658.45, ...

111. BOOK
Emotional intelligence at work A professional guide by
Edition: 3rd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2006
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 452 SIE, ...

112. BOOK
Financial markets and corporate strategy by
Edition: 2nd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw-Hill 2005
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 15 GRF, ... Not available: ULAB Library: Withdrawn (2).

113. BOOK
British Drama by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Doaba House 2012
Availability: Items available for loan: ULAB Library (1)Call number: 809 . 2 NIB.

114. BOOK
Advertising and promotion: an integrated marketing communications perspective by
Edition: 9th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2003
Availability: Items available for loan: ULAB Library (3)Call number: 659. 1 BEA, ...

115. BOOK
Advertising basics!: a resource guide for beginners / by J.V. Vilanilam, A.K.Varghese. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Publications, c2004
Availability: Items available for loan: ULAB Library (7)Call number: 659. 1 VIA, ... Not available: ULAB Library: Withdrawn (5).

116. BOOK
Corporate Communications: A 21st Century Primer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Response Books- New Delhi 2004
Availability: Items available for loan: ULAB Library (7)Call number: 659. 1 FEC, ...

117. BOOK
A manual of mercantile law by
Edition: 13th revised ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi S. Chand & Co. 2012
Availability: Items available for loan: ULAB Library (3)Call number: 346. 07 SHM, ... Not available: ULAB Library: Withdrawn (4).

118. BOOK
Business research methods (with CD) (5 copy Write off) by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw-Hill Education Pvt. Ltd. 2003
Availability: Items available for loan: ULAB Library (3)Call number: 658. 072 COB, ...

119. BOOK
The (un) Common Sense of Advertising Getting the Basics Right by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2006
Availability: Items available for loan: ULAB Library (2)Call number: 659.1 TIU, ... Not available: ULAB Library: Checked out (1).

120. BOOK
The New Sales Manager Challenges for the 21st century by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2002
Availability: Items available for loan: ULAB Library (2)Call number: 658.81 VIN, ...

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