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21. BOOK
Knowledge-based marketing The twenty-first century competitive edge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2004
Availability: Items available for loan: ULAB Library (3)Call number: 658 . 8 CHK, ...

22. BOOK
Strategic marketing A guide for developing sustainable competitive advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2006
Availability: Items available for loan: ULAB Library (1)Call number: 658 . 802 XAS. Not available: ULAB Library: Withdrawn (1).

23. BOOK
Successful Selling Getting customers to say Yes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 1998
Availability: Items available for loan: ULAB Library (3)Call number: 658 . 85 VIS, ...

24. BOOK
Beyond Consumer marketing Sectoral marketing and emerging trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2004
Availability: Items available for loan: ULAB Library (2)Call number: 381 . 0954 PAB, ...

25. BOOK
New marketing strategies Evolving flexible processes to fit market circumstance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2000
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 8 CHN, ...

26. BOOK
18 Brand astras Using brand abilities as weapons for crisp brand building by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2003
Availability: Items available for loan: ULAB Library (5)Call number: 658 . 827 KAB, ...

27. BOOK
The New Sales Manager Challenges for the 21st century by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2002
Availability: Items available for loan: ULAB Library (2)Call number: 658.81 VIN, ...

28. BOOK
How to Write a Marketing Plan by
Edition: 2nd,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page 2005
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 8 WEH, ...

29. BOOK
Contemporary Marketing Research by
Edition: 4th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL South-Western College Publishing 1999
Availability: Not available: ULAB Library: Withdrawn (4).

30. BOOK
Marketing: An Introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL Prentice-Hall International 1987
Availability: Items available for loan: ULAB Library (5)Call number: 658. 8 KOM, ...

31. BOOK
Brand management Taxt and cases by
Edition: 2nd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Excel Books 2006
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 827 VEB, ...

32. BOOK
Risk management For caiib examination by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India Macmillan 2006
Availability: Items available for loan: ULAB Library (2)Call number: 332 . 3 RIS, ...

33. BOOK
Strategic Management: Concepts & Case by
Edition: 9th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL Pearson Education 2005
Availability: Items available for loan: ULAB Library (6)Call number: 658. 802 DAS, ...

34. BOOK
Strategic Marketing Management Cases by
Edition: 6th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL Irwin/McGraw Hill 1999
Availability: Items available for loan: ULAB Library (1)Call number: 658.802 CRS. Not available: ULAB Library: Withdrawn (2).

35. BOOK
Advertising and promotion: an integrated marketing communications perspective by
Edition: 9th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL McGraw-Hill 2003
Availability: Items available for loan: ULAB Library (5)Call number: 659. 1 BEA, ...

36. BOOK
Marketing Research: Concepts and Practices in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India Macmillan 2005
Availability: Items available for loan: ULAB Library (1)Call number: 658. 83 SHM.

37. BOOK
International Marketing Strategy Planning, Market Entry & Implementation by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indian Kogan Page 2005
Availability: Items available for loan: ULAB Library (3)Call number: 658.8 BEI, ...

38. BOOK
Marketing Research: The Impact of the Internet by
Edition: 5th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL South-Western Thomson Learning 2002
Availability: Not available: ULAB Library: Withdrawn (1).

39. BOOK
Sun tzus the art of war & marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bangladesh Projonmo Prokash 2006
Availability: Items available for loan: ULAB Library (2)Call number: 658.8 HAS, ...

40. BOOK
101 ways to market your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India Allen & Unwin 2007
Availability: Items available for loan: ULAB Library (1)Call number: 658 . 8020994 GRW.

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