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1. BOOK
Marketing Channel Management A Customer-Centric Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indian Response Books- New Delhi 2006
Availability: Items available for loan: ULAB Library (2)Call number: 658. 84 VEM, ...

2. BOOK
New marketing strategies Evolving flexible processes to fit market circumstance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2000
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 8 CHN, ...

3. BOOK
How to Write a Marketing Plan by
Edition: 2nd,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page 2005
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 8 WEH, ...

4. BOOK
Global Marketing Management by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: ULAB Library (2)Call number: 658.848 KEG, ...

5. BOOK
Advertising and sales promotion by
Edition: 2nd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books 2004
Availability: Items available for loan: ULAB Library (2)Call number: 659 . 1 KAA, ...

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