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1. BOOK
Brand breakout: how emerging market brands will go global / by Nirmalya Kumar, Jan-Benedict, E. M. Steenkamp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Palgrave Macmillan, c2015
Availability: Items available for loan: ULAB Library (3)Call number: 658.6 KUB, ...

2. BOOK
The Routhledge history of Literature in English: Britain and Ireland/ by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Routledge, 2017
Availability: Items available for loan: ULAB Library (1)Call number: 820.9 CAR.

3. BOOK
Value merchants : demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar, James A. Narus. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: ULAB Library (2)Call number: 658.804 ANV, ...

4. BOOK
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / by Nirmalya Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Availability: Items available for loan: ULAB Library (2)Call number: 658.802 KUM, ...

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