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1. BOOK
Strategic Brand Management Building, measuring, and managing brand equity by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education 2005
Availability: Items available for loan: ULAB Library (2)Call number: 658. 827 KES, ... Not available: ULAB Library: Withdrawn (5).

2. BOOK
Best Practice Cases in Branding Lessons from the world's strongest brands by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education 2008
Availability: Items available for loan: ULAB Library (1)Call number: 658.8 KEB.

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