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Review of Marketing Research Vol. I by Naresh K. Malhotra | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Dehli Prentice Hall of India 2006Availability: Items available for loan: ULAB Library Call number: 658 . 83 REN (2).
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Marketing Management: Knowledge and Skills by J. Paul Peter | . Edition: 7th, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: 2004Availability: Items available for loan: ULAB Library Call number: 658. 8 PEM (1).
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Sales forecasting management by John T. Mentzer, Carol C. Bienstock | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Sage 1998Availability: Items available for loan: ULAB Library Call number: 658. 818 MES (1).
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The essence of marketing research by Peter M. Chisnall | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL Prentice Hall of India 1991Availability: Items available for loan: ULAB Library Call number: 658. 8072 CHE (1).
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5.
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Bringing new technology to market by Kathleen R. Allen | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL Prentice Hall of India 2003Availability: Items available for loan: ULAB Library Call number: 658. 8 ALB (1).
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Marketing by Michael J. Etzel | . Edition: 13th, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL McGraw-Hill 2004Availability: Items available for loan: ULAB Library Call number: 658. 8 ETM (1).
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7.
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Fundamentals of Marketing by William J. Stanton | . Edition: 10th, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL McGraw-Hill 1994Availability: Items available for loan: ULAB Library Call number: 658.8 STF (1).
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8.
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Essentials of marketing (with CD) A global managerial approach by E. Jerome Mccarthy, William D. Perreault | . Edition: 10th Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York McGraw-Hill Availability: Items available for loan: ULAB Library Call number: 658 . 8 PEE (3). Withdrawn (2).
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Rural Marketing Targeting the non-urban consumer by Sanal Kumar Velayudhan | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Delhi Response Books- New Delhi 2002Availability: Items available for loan: ULAB Library Call number: 658 . 870954 VER (2).
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11.
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Markets and Famines by Martin Ravallion | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL The University Press 1990Availability: Items available for loan: ULAB Library Call number: 658. 8 RAM (1).
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12.
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E-marketing by Raymond Frost,Adel El-Ansary, Judy Strauss | . Edition: 3rd, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL Prentice Hall of India 2003Availability: Items available for loan: ULAB Library Call number: 658. 84 STE (1).
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13.
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Research for marketing decisions by Paul E. Green,Gerald Albaum, Donald S. Tull | . Edition: 5th, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL Prentice Hall of India 1988Availability: Items available for loan: ULAB Library Call number: 658. 83 GRR (1).
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14.
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Marketing models by Philip Kotler ,Gary L. Lilien,K. Sridhar Moorthy | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL Prentice Hall of India 2003Availability: Items available for loan: ULAB Library Call number: 658. 8 LIM (1).
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15.
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Marketing Research by Pamela S. Schindler | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL McGraw-Hill 2006Availability: Items available for loan: ULAB Library Call number: 658. 83 COM (2).
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16.
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Strategic Marketing by Nigel F. Piercy, David W. Cravens | . Edition: 8th Ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Singapore McGraw-Hill 2006Availability: Items available for loan: ULAB Library Call number: 658 . 802 CRS (4). Withdrawn (1).
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Fundamentals of selling Customers for life through service by Charles M. Futrell | . Edition: 10th ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York McGraw-Hill 2008Availability: Items available for loan: ULAB Library Call number: 658 . 85 FUF (3). Withdrawn (4).
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19.
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Marketing Channel Management A Customer-Centric Approach by Pingali Venugopal | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Indian Response Books- New Delhi 2006Availability: Items available for loan: ULAB Library Call number: 658. 84 VEM (2).
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20.
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Handbook of relationship marketing by Jagdish N. Sheth, Atul Parvatiyar | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New delhi Response Books- New Delhi 2002Availability: Items available for loan: ULAB Library Call number: 658 . 8 SHH (1).
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