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1. BOOK
Value merchants : demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar, James A. Narus. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: ULAB Library (2)Call number: 658.804 ANV, ...

2. BOOK
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / by Nirmalya Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Availability: Items available for loan: ULAB Library (2)Call number: 658.802 KUM, ...

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