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1. BOOK
Marketing Research by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 2006
Availability: Items available for loan: ULAB Library (11)Call number: 658. 83 LUM, ...

2. BOOK
Review of Marketing Research Vol. I by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Dehli Prentice Hall of India 2006
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 83 REN, ...

3. BOOK
Rural Marketing Targeting the non-urban consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2002
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 870954 VER, ...

4. BOOK
Principles of Marketing A South Asian Perspective by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 2013
Availability: Items available for loan: ULAB Library (2)Call number: 658.8 KOP, ... Not available: ULAB Library: Withdrawn (16).

5. BOOK
Principles of Marketing A South Asian Perspective by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: ULAB Library (7)Call number: 658.8 KOP, ... Not available: ULAB Library: Checked out (1).

6. BOOK
Marketing Management by
Edition: 12th ed. , 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Dehli Prentice Hall of India, Pearson Education 2006, 2013
Availability: Items available for loan: ULAB Library (4)Call number: 658. 8 KOM, ...

7. BOOK
Strategic Marketing by
Edition: 8th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore McGraw-Hill 2006
Availability: Items available for loan: ULAB Library (4)Call number: 658 . 802 CRS, ... Not available: ULAB Library: Withdrawn (1).

8. BOOK
Applications in basic marketing Clippings from the popular business press 2004-05,2005-06 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw-Hill 2005
Availability: Items available for loan: ULAB Library (4)Call number: 658 . 8 PEA, ...

9. BOOK
Marketing Channel Management A Customer-Centric Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indian Response Books- New Delhi 2006
Availability: Items available for loan: ULAB Library (2)Call number: 658. 84 VEM, ...

10. BOOK
Knowledge-based marketing The twenty-first century competitive edge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2004
Availability: Items available for loan: ULAB Library (3)Call number: 658 . 8 CHK, ...

11. BOOK
Successful Selling Getting customers to say Yes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 1998
Availability: Items available for loan: ULAB Library (3)Call number: 658 . 85 VIS, ...

12. BOOK
New marketing strategies Evolving flexible processes to fit market circumstance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2000
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 8 CHN, ...

13. BOOK
18 Brand astras Using brand abilities as weapons for crisp brand building by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2003
Availability: Items available for loan: ULAB Library (5)Call number: 658 . 827 KAB, ...

14. BOOK
Advertising and promotion: an integrated marketing communications perspective by
Edition: 9th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2003
Availability: Items available for loan: ULAB Library (3)Call number: 659. 1 BEA, ...

15. BOOK
The New Sales Manager Challenges for the 21st century by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books- New Delhi 2002
Availability: Items available for loan: ULAB Library (2)Call number: 658.81 VIN, ...

16. BOOK
How to Write a Marketing Plan by
Edition: 2nd,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page 2005
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 8 WEH, ...

17. BOOK
Marketing: An Introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL Prentice-Hall International 1987
Availability: Items available for loan: ULAB Library (5)Call number: 658. 8 KOM, ...

18. BOOK
Brand management Taxt and cases by
Edition: 2nd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Excel Books 2006
Availability: Items available for loan: ULAB Library (2)Call number: 658 . 827 VEB, ...

19. BOOK
Strategic Management: Concepts & Case by
Edition: 9th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL Pearson Education 2005
Availability: Items available for loan: ULAB Library (6)Call number: 658. 802 DAS, ...

20. BOOK
Advertising and promotion: an integrated marketing communications perspective by
Edition: 9th,
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL McGraw-Hill 2003
Availability: Items available for loan: ULAB Library (5)Call number: 659. 1 BEA, ...

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