Your search returned 15 results.

1.
Marketing

by Michael J. Etzel | .

Edition: 13th, Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: NULL McGraw-Hill 2004Availability: Items available for loan: ULAB Library Call number: 658. 8 ETM (1).

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2.
Fundamentals of Marketing

by William J. Stanton | .

Edition: 10th, Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: NULL McGraw-Hill 1994Availability: Items available for loan: ULAB Library Call number: 658.8 STF (1).

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3.
Essentials of marketing (with CD) A global managerial approach

by E. Jerome Mccarthy, William D. Perreault | .

Edition: 10th Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill Availability: Items available for loan: ULAB Library Call number: 658 . 8 PEE (3). Withdrawn (2).

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4.
Marketing Research

by Pamela S. Schindler | .

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: NULL McGraw-Hill 2006Availability: Items available for loan: ULAB Library Call number: 658. 83 COM (2).

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5.
Strategic Marketing

by Nigel F. Piercy, David W. Cravens | .

Edition: 8th Ed. Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Singapore McGraw-Hill 2006Availability: Items available for loan: ULAB Library Call number: 658 . 802 CRS (4). Withdrawn (1).

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6.
Applications in basic marketing Clippings from the popular business press 2004-05,2005-06

by William D. Perreault, E. Jerome Mccarthy | .

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill 2005Availability: Items available for loan: ULAB Library Call number: 658 . 8 PEA (4).

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7.
Fundamentals of selling Customers for life through service

by Charles M. Futrell | .

Edition: 10th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill 2008Availability: Items available for loan: ULAB Library Call number: 658 . 85 FUF (3). Withdrawn (4).

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8.
Advertising and promotion: an integrated marketing communications perspective

by Michael A. Belch, George E. Belch | .

Edition: 9th, Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi McGraw-Hill 2003Availability: Items available for loan: ULAB Library Call number: 659. 1 BEA (2). Checked out (1).

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9.
Strategic Marketing Management Cases

by Charles W. Lamb Jr | .

Edition: 6th, Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: NULL Irwin/McGraw Hill 1999Availability: Items available for loan: ULAB Library Call number: 658.802 CRS (1). Withdrawn (2).

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10.
Advertising and promotion: an integrated marketing communications perspective

by Michael A. Belch, George E. Belch | .

Edition: 9th, Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: NULL McGraw-Hill 2003Availability: Items available for loan: ULAB Library Call number: 659. 1 BEA (5).

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11.
Fundamentals of selling: customers for life through service / by Charles M. Futrell.

by Futrell, Charles M.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw Hill Education, c2011 [2015], [2017]Availability: Items available for loan: Permanent Campus Library Call number: 658.85 FUF (2), ULAB Library Call number: 658.85 FUF (4).

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12.
Strategic Marketing / by David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel F.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai: McGraw Hill Education, c2006 [2016]Availability: Items available for loan: ULAB Library Call number: 658.802 CRS (2).

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13.
Consumer Behavior: building Marketing Strategy / by Del I Hawkins, David L Mothersbaugh,Amit Mookerjee.

by Hawkins, Del I | Mothersbaugh, David L | Mookerjee, Amit.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai, India: McGraw Hill Education, c2014 [2016]Availability: Items available for loan: ULAB Library Call number: 658.8342 HAC (1). In transit (1).

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14.
The new emerging market multinationals : four strategies for disrupting markets and building brands / by Amitava Chattopadhyay and Rajeeb Batra.

by Chattopadhyay, Amitava | Batra, Rajeeb | Ozsomer, Aysegul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, c2012Availability: Items available for loan: ULAB Library Call number: 658.83 CHN (1).

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15.
Services Marketing: integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai, India: McGraw Hill Education, c2019 [2022]Availability: Items available for loan: ULAB Library Call number: 658.8 SEV (1).

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