Marketing Management: a South Asian perspective / by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

Contributor(s): Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, MithileshwarMaterial type: TextTextPublication details: New Dehli: Pearson, c2013Edition: 14th edDescription: xxv, 596 p.: ill. ; 28 cmISBN: 9788131767160Subject(s): Marketing | Management | Marketing Management | BBA | Business AdministrationDDC classification: 658.8
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Item type Current library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK ULAB Library
658.8 MAP (Browse shelf (Opens below)) 1 Available 21222
Total holds: 0

Includes Bibliographical References and Index.

BBA

424018

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