Services Marketing: people technology strategy / by Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee
Material type: TextPublication details: Uttar Pradesh, India: Pearson, c2018 [2020]Edition: 8th edDescription: xxii, 817 p. : ill. ; 27 cmISBN: 9789332587687Subject(s): Marketing | Service Marketing | Consumer Services | BBA | Business AdministrationDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
BOOK | ULAB Library | 658.8 WIS (Browse shelf (Opens below)) | 1 | Available | 21052 |
Includes Index.
BBA
424018
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