University of Liberal Arts Bangladesh catalog › Details for: Services Marketing: people technology strategy /

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Services Marketing: people technology strategy / by Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee

TextPublication details: Uttar Pradesh, India: Pearson, c2018 [2020]Edition: 8th edDescription: xxii, 817 p. : ill. ; 27 cmISBN: 9789332587687Subject(s): Marketing | Service Marketing | Consumer Services | BBA | Business AdministrationDDC classification: 658.8

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library	658.8 WIS (Browse shelf (Opens below))	1	Available		21052

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Includes Index.

BBA

424018

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