Marketing Management: a South Asian perspective / by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
Material type: TextPublication details: New Dehli: Pearson, c2013Edition: 14th edDescription: xxv, 596 p.: ill. ; 28 cmISBN: 9788131767160Subject(s): Marketing | Management | Marketing Management | BBA | Business AdministrationDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
BOOK | ULAB Library | 658.8 MAP (Browse shelf (Opens below)) | 1 | Checked out to Muhammad Tawhid Reaz (401131) | 03/09/2024 | 21222 |
Includes Bibliographical References and Index.
BBA
424018
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