Strategic Brand Management: building, measuring, and managing brand equity / by Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.
Material type: TextPublication details: U P, India: Pearson, c2015 [2017]Edition: 4th edDescription: xxix, 586 pISBN: 9789332542204Subject(s): Management | Strategic Management | Strategic Brand ManagementDDC classification: 658.827Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
BOOK | ULAB Library | 658.827 KES (Browse shelf (Opens below)) | 1 | Available | 17808 | ||
BOOK | ULAB Library | 658.827 KES (Browse shelf (Opens below)) | 2 | Available | 17809 |
Includes Index.
Management- BBA
424015.
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