The new emerging market multinationals : four strategies for disrupting markets and building brands / by Amitava Chattopadhyay and Rajeeb Batra.
Material type:
TextPublication details: New Delhi : Tata McGraw-Hill, c2012Description: xii, 335 p. : ill. ; 24 cmISBN: 9781259029226; 1259029220Subject(s): Marketing | Market researchDDC classification: 658.83
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
Permanent Campus Library | 658.83 CHN (Browse shelf (Opens below)) | 1 | Available | 18263 |
Total holds: 0
Includes bibliographical references and index.
Marketing -BBA
424020
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