Strategic Brand Management Building, measuring, and managing brand equity

By: Kevin Lane KellerContributor(s): Material type: TextTextLanguage: English Publication details: New Delhi Pearson Education 2005Edition: 3rdDescription: iii, 816 25 cm. Paper backISBN: 8129702541Subject(s): Strategic planning/ Strategic managementDDC classification: 658. 827 KES
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Item type Current library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK ULAB Library
658. 827 KES (Browse shelf (Opens below)) 1 Available 2076
BOOK BOOK ULAB Library
658. 827 KES (Browse shelf (Opens below)) 2 Available 4072
BOOK BOOK ULAB Library
658. 827 KES (Browse shelf (Opens below)) 3 Yes 4073
BOOK BOOK ULAB Library
658. 827 KES (Browse shelf (Opens below)) 4 Yes 4074
BOOK BOOK ULAB Library
658. 827 KES (Browse shelf (Opens below)) 5 Available 4075
BOOK BOOK ULAB Library
658. 827 KES (Browse shelf (Opens below)) 6 Available 4076
BOOK BOOK ULAB Library
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Includes Index.

Manag- BBA

Salma

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