Advertising management / Rajeev Batra, John C. Myers, David A. Aaker.

By: Batra, RajeevContributor(s): Myers, John C | Aaker, David AMaterial type: TextTextPublication details: New Delhi : prentice Hall of India, c1996 [2001]Description: 752 p. : 23 cmISBN: 81 203 1219 8Subject(s): Management | AdvertisingDDC classification: 659.1
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Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
BOOK BOOK ULAB Library
NonFiction 659.1 BAA (Browse shelf (Opens below)) 1 Available 16550
Total holds: 0

Includes Index.

Management - BBA

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