In Search of the Obvious The antidote for todays marketing mess

By: Jack TroutContributor(s): Material type: TextTextLanguage: English Publication details: New Jersey John Wiley & Sons 2008Description: 208 22 cm. Hard boundISBN: 9780470288597 Subject(s): Marketing/ Advertising- Brand name productsDDC classification: 658.8 TRI
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Item type Current library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK ULAB Library
658.8 TRI (Browse shelf (Opens below)) 1 Available 3922
Total holds: 0

Includes Index.

Mark- BBA

424002

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