University of Liberal Arts Bangladesh catalog › Results of search for 'ccl=su:"BBA" and su-to:Marketing'

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	1.	Services Marketing: integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D \| Pandit, Ajay. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai, India: McGraw Hill Education, c2019 [2022]Availability: Items available for loan: ULAB Library Call number: 658.8 SEV (1). Place hold Add to cart (remove)
	2.	Services Marketing: people technology strategy / by Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee by Wirtz, Jochen \| Lovelock, Christopher \| Chatterjee, Jayanta. Edition: 8th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Uttar Pradesh, India: Pearson, c2018 [2020]Availability: Items available for loan: ULAB Library Call number: 658.8 WIS (1). Place hold Add to cart (remove)